There is an excellent section in the book "The Power Of Mental Golf" by Kerry Graham and Ricki Linksman, M.ED that deals with equipment and how it supplements the powers of mental golf. This is a really good book for golfers and instructors of any skill level.
According to them there is a misunderstanding about Driver Loft. The myth is that the lower the loft the further the ball goes. Driver lofts vary from 7.5 to 15 degrees. You should buy the loft that matches your club head speed. Most people don't know what their club head speed is or where they can even test it. For that reason we'll talk about how far you hit your drives.
A major contributor to driver distance is club head speed. If we look at the distance you hit your driver it will be a good approximation of how fast you're swinging the club. The squareness of the hit in the face is the other most important contributing factor to distance.
The list below is a starting point as you test drivers:
Driver Distance Driver Loft
100 yards 15 degrees
150 14
175 12
200 11
225 10.5
250 10
275 9.5
300 9.0 - 9.5
300+ 8.5 - 9.5
Matching the correct shaft flex and flex point with the loft is vital to creating the maximum distance possible which is something we'll be talking about later..